Brains, reps, and a real audience.
A practitioner partnership program for HR tech companies who want product feedback from someone still in the chair, and distribution to the people who will actually buy what you're building.
I'm not a consultant. I'm a practitioner who posts.
You've seen a hundred HR influencers. You've probably paid a few of them. Most of them left the function years ago. Most of them write for engagement, not for the buyer. Most of them wouldn't use your product if you paid them extra.
I'm different in ways that matter to you. I'm still a VP of HR. I still run a real team. I still own a real hiring plan. I still make the decisions you're trying to get other people like me to make. When I write about your product, I write as the person you're trying to sell to, because I am that person.
The audience came because of that, not in spite of it. I started posting in May of 2025. In under a year, nearly 30,000 HR practitioners now read me every day. The split skews hard toward decision makers and recommenders. That's the audience your product needs to reach, and I'm the voice they're already listening to.
Built organically. Built with people who buy.
Not a general business audience.
This isn't an "HR-adjacent" audience padded with recruiters and job seekers. It's concentrated HR buying power.
Three ways to work together.
Every partnership includes real product time, real audience reach, and real advisory input. I cap active partners at 3-5 on purpose. This is an audience that notices volume, and I protect trust over throughput.
- 30K+ practitioner reach per post
- Real product usage and honest input
- Named advisor status
- Quote rights for sales and investor materials
- Quarterly strategy check-in
- Added to your Slack for async access
- Newsletter features (when live)
- Coordinated launch and event amplification
- Async input between sessions (Loom, voice memo)
- Beta testing and roadmap input
- Logo placement alongside advisor status
- 1 podcast, webinar, or co-branded event / quarter
- Monthly strategy call with your founder
- Case study participation
- Co-planned content calendar
- 1 long-form piece / quarter
- Newsletter priority and full launch amplification
- Weekly async product feedback
- Roadmap advisory and user research input
- Full co-marketing rights
- Joint conference and speaking appearances
- Investor references and testimonial calls
- Quarterly exec team strategy session
- Equity advisory option
Who I actually work with.
I take 3 to 5 partners at a time. That cap isn't marketing, it's the math. Honesty depends on focus, and focus depends on saying no a lot more than I say yes.
Strong Fit
- Seed to Series C HR tech
- Product I'd actually use in my day job
- Founder or product lead I'd enjoy working with
- Selling into HR, TA, or people ops
- Open to real feedback, not just applause
Not a Fit
- RPO or TA outsourcing (conflict of interest)
- Products I can't honestly endorse
- "We just need impressions, we'll write the post"
- Companies in the middle of a pivot they can't explain
- Anyone who wants me to attack a competitor by name
From first call to live posts in under 21 days.
Discovery Call
45 minutes. We talk product, ICP, and fit. I'm honest about whether we're a match on the call itself.
Week 1Agreement
You pick a tier. We confirm scope and cadence. We sign a one-page agreement. No 40-page MSAs.
Week 1-2Deep Product Dive
I spend real time in the product. I come to our first working session with questions, hot takes, and ideas.
Week 2Content Goes Live
First post ships. Written in my voice, reviewed by you for factual accuracy only, published on my schedule.
Week 3A 45-minute call. No deck required.
Tell me about your product, your ICP, and what you're trying to build. I'll tell you honestly whether I'm the voice to help you build it. Worst case, we both learn something. Best case, we're working together in three weeks.
Book the call →I mean it. I don't partner with products I wouldn't recommend to a friend in the field. I don't write copy I wouldn't put my face on. If that's the kind of partner you're looking for, you're in the right place.